Advertisements 广告 Nowadays, we can find advertisements almost wherever we go. 如今，无论走到哪里，我们都能看到广告。 We are so used to them that we often do not even realize how many we see and hear in aday. 人们对广告习以...
Does an advertisement tell people the complete truth? 广告告诉人们的全都是事实吗？ There are laws to protect people from advertisements that cheat people. 有严格的法律保护人们不受某些虚假广告的侵害。 However, we st...
Public service advertisements 公益广告 Not all ads play tricks on us though. 但是并非所有的广告都跟我们玩花招。 PSAs use some of the same methods, like attractive pictures and clever language, but they are made to serve the publi...
How do you build an ad campaign? 你怎样做广告计划？ Unlike a single advertisement, an ad campaign is a planned programme of advertisements using various kinds of ads to reach a certain audience. 与单一广告不同，广告计划是使用各...
2 What do you want your ad campaign to say? 2 你想要你的广告计划传达什么信息？ After you have decided who your audience is, it is time to decide what you want the audience to know or think about. 在确定了受众之后，就该确定你...
Anti-smoking ad campaign 抵制吸烟宣传 Every year millions of people around the world die due to smoking. 每年，世界上有上百万的人死于吸烟。 Every packet of cigarettes contains poisonous chemicals that can result in lung cancer...
Our campaign will start on 31 May, World No Tobacco Day. We will put large posters around the school with our logo and slogan. 我们的宣传于五月三十一日开始，世界无烟日。我们将在学校周围张贴有标识和广告语的大幅海...
The Olympic Games 奥运会 Good afternoon, students and teachers. 下午好，同学们，老师们。 As a member of the International Olympic Committee, I am delighted to have been invited to your school to talk to you about the history and signif...
The contemporary Olympics were first held in 1896, in Athens. 1896年，第一届现代奥运会在雅典举行。 It was a Frenchman, Pierre de Coubertin, who brought the Olympics back to life. 让奥运会得以重生的是法国人皮埃尔德顾拜...
Another sports star I would like to mention is Michael Jordan. 我想说的另一个体育明星是迈克尔乔丹。 Everyone knows of his success in the NBA, but do you know that he helped the USA basketball team win the gold medal at the 1984 Los...
The Chinese led the way at the 2008 Beijing Olympics, winning 51 gold medals. 中国运动员在2008年奥运上独占鳌头，共夺得51枚金牌。 For the first time in history, the Chinese women's gymnastics team won the gold medal. 中国女子体...
How does a sport enter the Olympics? 一项运动如何成为奥运会比赛项目？ Entering a sport into the Olympics can be a long process. 为奥运会增设一个新的比赛项目要经过很多程序。 There are many requirements that must b...
Which ones are in? 流行哪些运动呢？ Some sports have been added, such as tae kwon do, which was first included in the Olympics in 2000. 有些运动得以增补进入奥运会，比如跆拳道在2000年才首次被列为奥运项目。 The I...
Winning isn't everything 获胜不是一切 It was near the end of the football match, and neither team had scored. 本场足球临近尾声，双方没有射进一球。 The captain of the Eagles passed the ball to a teammate, and then ran down near...
The Eagles went home angry and bitter because they did not win the tournament. 老鹰带着满肚的怨气、苦恼回家了，因为他们输掉了比赛。 Meanwhile, the Kangaroos went home and trained harder than before. 相反，袋鼠队回家，...
