外贸英语一点通第35期:贸易对象(2)

 　　The importance of the export research 出口研究的重要性A: The environment varies greatly because of differences in language, customs and traditions.

　　B: Yes. This gap can be filled by export market research before exporting.

　　A: But the importance of the export research is often neglected by the manages.

　　B: That's right. They do not appreciate its value and consider it to be a luxury.

　　A: Therefore, when enterprises are spending a lot of money in trying to penetrate¹ a new market, they should research whether their products can be sold at high enough a price and in a satisfactory amount.

　　B: Exactly.

　　重点讲解：

　　Vary vi. 变化，不同

　　Appreciate vt. 认识

　　Penetrate vt. 穿透，渗透

　　“This gap can be filled.”的意思是“差距可以消除。” 例如：The generation gap can be filled by communication. 代沟可以通过交流消除。

　　汉语译文：

　　A: 由于语言、习惯和传统的不同，出口环境也会有很大的差别。

　　B: 是啊，出口前对出口市场的研究从某种程度上可以弥补这种差异。

　　A: 但是出口研究的重要性经常被某些公司的经理所忽视。

　　B: 没错。他们认识不到出口研究的重要性，认为它是一种不必要的奢侈。

　　A: 所以企业在花很多钱企图打开一个新市场时，也应该去调研他们的产品是否能以足够高的价格卖出令人满意的数量。

　　B: 你说得太对了！

 

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v.透(渗)入；刺入，刺穿；洞察，了解

参考例句：

• Western ideas penetrate slowly through the East.西方观念逐渐传入东方。
• The sunshine could not penetrate where the trees were thickest.阳光不能透入树木最浓密的地方。