经济学人316:广告 仅仅是感情的眷顾
Business 商业报道 Advertising 广告 Nothing more than feelings 仅仅是感情的眷顾 Admen have made a marketing guru of Daniel Kahneman, a prizewinning psychologist 广告人成就了营销大师丹尼尔卡尼曼,一个获奖的心理学家
经济学人317:足球 中国球迷终于可以庆祝一次了
China 亚洲中国 Football 足球 Keepy uppy 逆袭 Chinese football fans at last have something to cheer about 中国球迷终于可以庆祝一次了 ALTHOUGH they excel at gymnastics and table tennis, the sport many Chinese really want to win at
经济学人318:金融市场
Finance and economics 财经商业 Buttonwood 金融市场 Where there's money, there's risk 哪里有货币,哪里就有风险 Events in America show that no asset is copper-bottomed 在美国发生的事情显示出没有资产是毫无风险的。
经济学人319:高管薪酬 好运垂青老板
Business 商业报道 Paying chief executives 高管薪酬 Fortune favours the boss 好运垂青老板 Big, controversial golden goodbyes to bosses are probably here to stay 老板们巨额而有争议的黄金告别可能会被留下来 IS THE new b
经济学人320:德国公司 不幸的商业
Business 商业报道 German companies 德国公司 An unhappy business 不幸的商业 The new government's reforms worry German bosses 新政府改革使德国企业的老板们担心不已 FOR German businesses, the elections were bad enough. 对于
经济学人321:世界银行 亟待重整
Finance and economics 财经商业 Reforming the World Bank 世界银行,亟待重整 Zen and the art of poverty reduction 禅宗思想及扶贫艺术 Calm and confusion at the world's biggest development institution 世界最大发展机构平静与
经济学人322:电动汽车 充电进入美国
Business 商业报道 Electric cars 电动汽车 Charging into America 充电进入美国 Chinese firms are keen on America's battery-vehicle market 中国公司致力于美国电动车公司市场 TESLA, an American electric-car manufacturer, is the
经济学人323:德国武器公司 不和武器说再见
Business 商业报道 German weapons firms 德国武器公司 No farewell to arms 不和武器说再见 Political pressure and bribery allegations are unlikely to hurt Germany's exporters of military equipment. 看起来政治压力和受贿指控都不
经济学人324:有线电视 耗资610亿的提案
Business 商业报道 Cable television 有线电视 The 61 billion proposal 耗资610亿的提案 The latest plot twists in a continuing television drama 电视连续剧中最新的情节突转 SPURNED suitors usually nurse the wounds of rejection qu
经济学人325:印尼矿业 熔炉决定生存
Business 商业报道 Mining in Indonesia 印尼矿业 Smeltdown 熔炉决定生存 The government risks an export slump to boost the metals-processing industry 政府为了刺激金属加工业发展不惜冒着削减出口量的危险 INDONESIA'S g
经济学人326:谷歌公司 无处不在的谷歌
Business 商业报道 Google 谷歌公司 The new GE: Google, everywhere 新时代的通用电气:无处不在的谷歌 With a string of deals the internet giant has positioned itself to become a big inventor, and reinventor, of hardware. 经过一系
经济学人327:三星 韩国巨头新年出师不利
Business 商业报道 Samsung 三星 Fluffed lines 忘词 The South Korean giant has a lousy start to the new year 韩国巨头新年出师不利 THE last 51 weeks of 2014 will be better than the first one. 2014年过去的51周都比新年的第一周
经济学人328:商科教育 一旦建好新校人们就会来报到
Business 商业报道 Business education 商科教育 Build it and they may come 一旦建好新校人们就会来报到 Management schools are on a building spree. 商科学校掀起更新建筑狂潮。 That is a risk for some 不得不说对某些学
经济学人:民用航空发动机 奋力一战
Business 商业报道 Civilian jet engines 民用航空发动机 Gearing up for a fight 奋力一战 Pratt amp; Whitney hopes a high-tech engine will restore its former dominance. 普拉特惠特尼公司期待其新款的高科技航空发动机能重
经济学人330:卷烟工业 强弩之末
Business 商业报道 The cigarette industry 卷烟工业 Running out of puff 强弩之末 Big tobacco firms are maintaining their poise, but quietly wheezing 烟草巨头们都保持姿态,蓄势待发。 CIGARETTE smoking is a health hazard of su