乔布斯传 第443期:回到未来(1)

 　　Back to the Future 回到未来

　　The first great design triumph to come from the Jobs-Ive collaboration¹ was the iMac, 乔布斯和艾弗搭档之后的第一个成功之作就是iMac，

　　a desktop² computer aimed at the home consumer market that was introduced in May 1998. 面向家用电子市场的台式计算机，于1998年5月问世。

　　Jobs had certain specifications³. It should be an all-in-one product, 此前，乔布斯对这个产品有明确的说明。它应该是一个一体化的产品，

　　with keyboard and monitor and computer ready to use right out of the box. 键盘、显示器和主机被组合到一个简单的装置中，从箱子里面拿出来就能用。

　　It should have a distinctive⁴ design that made a brand statement. 而且设计要独特，要能体现品牌文化。

　　And it should sell for $1,200 or so. (Apple had no computer selling for less than $2,000 at the time.) 价格定在1200美元左右（当时苹果公司没有标价在2000美元以下的计算机）。

　　"He told us to go back to the roots of the original 1984 Macintosh, an all-in-one consumer appliance," recalled Schiller. “他告诉我们，要回到1984年第一台Mac电脑那个设计理念，设计成一体式的消费电子产品。”席勒回忆道，

　　"That meant design and engineering had to work together." “这就意味着设计部门和工程部门必须要通力合作。”

　　The initial plan was to build a "network computer," a concept championed by Oracle's Larry Ellison, 最初的计划是开发一款“网络计算机”，这一概念得到了甲骨文公司的拉里·埃利森的支持，

　　which was an inexpensive terminal without a hard drive that would mainly be used to connect to the Internet and other networks. 特指一种廉价的、没有硬盘驱动器的终端，主要用来连接互联网和其他网络。

　　But Apple's chief financial officer Fred Anderson led the push to make the product more robust⁵ 但是苹果公司的首席财务官弗雷德·安德森认为，为了使产品更加动力强劲，

　　by adding a disk drive so it could become a full-fledged desktop computer for the home. Jobs eventually agreed. 还是要增设一个磁盘驱动器，这样它就可以成为一台正式的家用台式计算机。乔布斯最终采纳了他的建议。

1 collaboration   

n.合作，协作；勾结

参考例句：

• The two companies are working in close collaboration each other.这两家公司密切合作。
• He was shot for collaboration with the enemy.他因通敌而被枪毙了。

2 desktop   

n.桌面管理系统程序；台式

参考例句：

• My computer is a desktop computer of excellent quality.我的计算机是品质卓越的台式计算机。
• Do you know which one is better,a laptop or a desktop?你知道哪一种更好，笔记本还是台式机？

3 specifications   

n.规格；载明；详述；（产品等的）说明书；说明书( specification的名词复数 )；详细的计划书；载明；详述

参考例句：

• Our work must answer the specifications laid down. 我们的工作应符合所定的规范。 来自《简明英汉词典》
• This sketch does not conform with the specifications. 图文不符。 来自《现代汉英综合大词典》

4 distinctive   

adj.特别的，有特色的，与众不同的

参考例句：

• She has a very distinctive way of walking.她走路的样子与别人很不相同。
• This bird has several distinctive features.这个鸟具有几种突出的特征。

5 robust   

adj.强壮的，强健的，粗野的，需要体力的，浓的

参考例句：

• She is too tall and robust.她个子太高，身体太壮。
• China wants to keep growth robust to reduce poverty and avoid job losses,AP commented.美联社评论道，中国希望保持经济强势增长，以减少贫困和失业状况。