乔布斯传 第448期:回到未来(6)

 Jobs had to fend¹ off the objections of the manufacturing engineers, supported by Rubinstein, 乔布斯还要面对制造工程部门的反对，这些反对者得到了鲁宾斯坦的支持。

who tended to raise practical cost considerations when faced with Ive's aesthetic² desires and various design whims³. 面对艾弗对美学的需求和“异想天开”，鲁宾斯坦提出了现实的关于成本的考虑。

"When we took it to the engineers," Jobs said, "they came up with thirty- eight reasons they couldn't do it. “当我们把做提手的建议提交给工程部门时，”乔布斯说，“他们提出了38种不能这么做的理由。

And I said, 'No, no, we're doing this.' 然后我就说，‘不，不，我就是要这么做。’

And they said, 'Well, why?' 然后他们问，‘那么，为什么？’

And I said, 'Because I'm the CEO, and I think it can be done.' 我回答道，‘就是因为我是CEO，我认为这么做没问题。’

And so they kind of grudgingly⁴ did it." 结果他们就这么不情愿地照做了。”

Jobs asked Lee Clow and Ken⁵ Segall and others from the TBWA\Chiat\Day ad team to fly up to see what he had in the works. 乔布斯还邀请TBWA\Chiat\Day广告公司的李·克劳和肯·西格尔一行人来到苹果，看看这里正在做的事情。

He brought them into the guarded design studio and dramatically unveiled Ive's translucent⁶ teardrop-shaped design, 他把他们带进戒备森严的设计工作室，并戏剧性地展示了艾弗设计的半透明的泪滴形外壳，

which looked like something from The Jetsons, the animated⁷ TV show set in the future. 看起来很像20世纪80年代一部电视动画片《杰森一家》里关于未来的场景。

For a moment they were taken aback. 在那一瞬间，他们就像回到了从前。

"We were pretty shocked, but we couldn't be frank," Segall recalled. “我们非常震惊，但没人敢说出来。”西格尔回忆道，

"We were really thinking, 'Jesus, do they know what they are doing?' It was so radical⁸." “我们的真实想法是，‘天哪，他们知道自己在做什么吗？’这简直太出格了。”

Jobs asked them to suggest names. Segall came back with five options, one of them "iMac." 乔布斯请他们给这台计算机起个名字。西格尔给出了五个，其中一个就是“iMac”。

Jobs didn't like any of them at first, so Segall came up with another list a week later, 起初，乔布斯哪个都不喜欢，所以西格尔在一周后又拿出了一张列表，

but he said that the agency still preferred "iMac." 但是他说他的公司还是更倾向于“iMac”。

Jobs replied, "I don't hate it this week, but I still don't like it." 乔布斯回答说，“现在我倒觉得这个名字不那么讨厌了，不过也算不上喜欢。”

He tried silk-screening it on some of the prototypes, and the name grew on him. And thus it became the iMac. 随后他试着把这个名字印在一些模型上，然后接受了它。iMac的名称由此诞生。

1 fend   

v.照料（自己），（自己）谋生，挡开，避开

参考例句：

• I've had to fend for myself since I was 14.我从十四岁时起就不得不照料自己。
• He raised his arm up to fend branches from his eyes.他举手将树枝从他眼前挡开。

2 aesthetic   

adj.美学的，审美的，有美感

参考例句：

• My aesthetic standards are quite different from his.我的审美标准与他的大不相同。
• The professor advanced a new aesthetic theory.那位教授提出了新的美学理论。

3 WHIMS   

虚妄，禅病

参考例句：

• The mate observed regretfully that he could not account for that young fellow's whims. 那位伙伴很遗憾地说他不能说出那年轻人产生怪念头的原因。
• The rest she had for food and her own whims. 剩下的钱她用来吃饭和买一些自己喜欢的东西。 来自英汉文学 - 嘉莉妹妹

4 grudgingly   

参考例句：

• He grudgingly acknowledged having made a mistake. 他勉强承认他做错了。 来自《简明英汉词典》
• Their parents unwillingly [grudgingly] consented to the marriage. 他们的父母无可奈何地应允了这门亲事。 来自《现代汉英综合大词典》

5 ken   

n.视野，知识领域

参考例句：

• Such things are beyond my ken.我可不懂这些事。
• Abstract words are beyond the ken of children.抽象的言辞超出小孩所理解的范围.

6 translucent   

adj.半透明的；透明的

参考例句：

• The building is roofed entirely with translucent corrugated plastic.这座建筑完全用半透明瓦楞塑料封顶。
• A small difference between them will render the composite translucent.微小的差别,也会使复合材料变成半透明。

7 animated   

adj.生气勃勃的，活跃的，愉快的

参考例句：

• His observations gave rise to an animated and lively discussion.他的言论引起了一场气氛热烈而活跃的讨论。
• We had an animated discussion over current events last evening.昨天晚上我们热烈地讨论时事。

8 radical   

n.激进份子，原子团，根号；adj.根本的，激进的，彻底的

参考例句：

• The patient got a radical cure in the hospital.病人在医院得到了根治。
• She is radical in her demands.她的要求十分偏激。