乔布斯传 第514期:白鲸的白(2)

 Lee Clow's advertising¹ team at TBWA\Chiat\Day wanted to celebrate the iconic nature of the iPod and its whiteness 李·克劳所在的TBWA\Chiat\Day广告公司的团队希望凸显iPod的独特内涵和白色外壳，

rather than create more traditional product-introduction ads that showed off the device's features. 而不是做一个传统的介绍产品功能的广告。

James Vincent, a lanky² young Brit who had played in a band and worked as a DJ, had recently joined the agency, 詹姆斯·文森特是一个又高又痩的年轻英国人，他曾在一个乐队里担任乐手，还做过DJ。他是最近刚加入公司的。

and he was a natural to help focus Apple's advertising on hip³ millennial-generation music lovers rather than rebel baby boomers. 出于职业习惯，他在设计苹果广告时，自然而然地将新千年一代的音乐发烧友作为受众，而不是叛逆的"婴儿潮一代"主题。

With the help of the art director Susan Alinsangan, they created a series of billboards⁴ and posters for the iPod, 在艺术总监苏珊·艾琳珊甘的协助下，他们创作出一系列iPod的广告牌和海报，

and they spread the options on Jobs's conference room table for his inspection⁵. 然后把它们摊在乔布斯的会议室桌上供他审阅。

At the far right end they placed the most traditional options, 他们把最保守的提案放在了桌子的最右边，

which featured straightforward⁶ photos of the iPod on a white background. 白色背景中一张iPod的特写照片；

At the far left end they placed the most graphic⁷ and iconic treatments, 而最左边的是最有图像感和符号感的设计，

which showed just a silhouette⁸ of someone dancing while listening to an iPod, its white earphone wires waving with the music. 一个人边听iPod边跳舞的剪影，白色的耳机线也随之舞动。

"It understood your emotional and intensely personal relationship with the music," Vincent said. 文森特说："这幅图表达了人与音乐之间紧密的情感联系。"

 

1 advertising   

n.广告业；广告活动 a.广告的；广告业务的

参考例句：

• Can you give me any advice on getting into advertising? 你能指点我如何涉足广告业吗?
• The advertising campaign is aimed primarily at young people. 这个广告宣传运动主要是针对年轻人的。

2 lanky   

adj.瘦长的

参考例句：

• He was six feet four,all lanky and leggy.他身高6英尺4英寸，瘦高个儿，大长腿。
• Tom was a lanky boy with long skinny legs.汤姆是一个腿很细的瘦高个儿。

3 hip   

n.臀部，髋；屋脊

参考例句：

• The thigh bone is connected to the hip bone.股骨连着髋骨。
• The new coats blouse gracefully above the hip line.新外套在臀围线上优美地打着褶皱。

4 billboards   

n.广告牌( billboard的名词复数 )

参考例句：

• Large billboards have disfigured the scenery. 大型告示板已破坏了景色。 来自辞典例句
• Then, put the logo in magazines and on billboards without telling anyone what it means. 接着我们把这个商标刊在杂志和广告看板上，却不跟任何人透漏它的涵意。 来自常春藤生活英语杂志-2006年4月号

5 inspection   

n.检查，审查，检阅

参考例句：

• On random inspection the meat was found to be bad.经抽查，发现肉变质了。
• The soldiers lined up for their daily inspection by their officers.士兵们列队接受军官的日常检阅。

6 straightforward   

adj.正直的，坦率的；易懂的，简单的

参考例句：

• A straightforward talk is better than a flowery speech.巧言不如直说。
• I must insist on your giving me a straightforward answer.我一定要你给我一个直截了当的回答。

7 graphic   

adj.生动的，形象的，绘画的，文字的，图表的

参考例句：

• The book gave a graphic description of the war.这本书生动地描述了战争的情况。
• Distinguish important text items in lists with graphic icons.用图标来区分重要的文本项。

8 silhouette   

n.黑色半身侧面影，影子，轮廓；v.描绘成侧面影，照出影子来，仅仅显出轮廓

参考例句：

• I could see its black silhouette against the evening sky.我能看到夜幕下它黑色的轮廓。
• I could see the silhouette of the woman in the pickup.我可以见到小卡车的女人黑色半身侧面影。