科技动态:为音乐电视"做媒"

Even in the era of diminshing marketing¹ budgets within the music industry, the market for music vedios remains² voracious³.

即使音乐制作行业想削减开支，但音市场并未如愿。

Online is, essentially⁴, a visual medium and I don't know whether there are any bands really that are all growing their fund base and trying to reach people through audio only.

在线音乐是当下一项重要的视觉媒体。我不知道是不是所有的乐队都会通过在线资源来盈利，并与歌迷建立联系。

Carline Bartenly is the founder⁵ and CEO of Radar⁶ Music Videos, a new on line platform that aims to be a global tune⁷ for bands and music labels looking to make music videos and upcoming directors looking for work.

Carline Bartenly是Radar Music Videos公司的创始人和执行总裁，一家提供平台，旨在为乐队，音乐唱片寻找制作MV机会和音乐制作人。

Music video directors come and join the site, because they want to see music video brief, they want to make music vedio brief and they can come from anywhere in the world. Besides, specilizes in low budget music videos and it's got a distinct emphasis on videos that are don't feature the artist, so you can have a situation where someone in LA will commission someone in China to make the video.

音乐制作人乐于是用这个站点，因为他们想要的是简短的MV，他们来自全国各地，旨在制作简明扼要的MV。另外，我们专攻小成本MV，并以视频为特色，而不是以艺术性为特色，所以你会看到洛杉矶人委托中国人制作MV的情况。

This video for a song called Printer Jam by the band Mr.species is Radar's most popular commission having been viewed 1.2 million times. This service has even started drawing attention for major music labels. Dan Curwen is the video commissioner⁸ at Mercury Records.

这段MV名叫Printer Jam，由Mr. species乐队演唱。这段MV是网友们最喜欢的，点击率达到了120万。正是这段视频引起了主流音乐唱片公司的注意。Mercury Records公司的Dan Curwen是这段视频的制作人。

The music video industry changes a lot because our budgets have come down enormously.

我们的成本真的很低，整个音乐界也随之有所改变。

While Mercury's major acts such as U2 were still have their pick-up directors, it's a different story for new acts.

与其他组合不同，Mercury公司的主要艺人U2组合仍是使用固定制作人。

So Radar is a great place to find new talent when you don't have a huge budget, and it means I can put a track out to lots of unknown directors and getting them arrange scripts and... and you konw get a great product because they are trying to make a name for themselves.

Radar公司对于小成本制作公司来说是个发现新人的绝佳地方，这就意味着我们能够看到许多不知名制作人的作品……而他们会尽全力去完善作品，因为他们也在为成名而努力。

And that's the site launches after a year in Radar, it's just facilitated its biggest commission yet. For Fatboy Slim, a past winner of MTV's video of the year.

Radar公司已经营业一年了，对于曾经的最佳MTV制作人Fatboy Slim来说，Radar为他的许多工作提供了方便。

voracious

adj. 贪婪的

She's a voracious reader of all kinds of love stories.

什么样的爱情故事她都百看不厌。

1 marketing   

n.行销，在市场的买卖，买东西

参考例句：

• They are developing marketing network.他们正在发展销售网络。
• He often goes marketing.他经常去市场做生意。

2 remains   

n.剩余物，残留物；遗体，遗迹

参考例句：

• He ate the remains of food hungrily.他狼吞虎咽地吃剩余的食物。
• The remains of the meal were fed to the dog.残羹剩饭喂狗了。

3 voracious   

adj.狼吞虎咽的，贪婪的

参考例句：

• She's a voracious reader of all kinds of love stories.什么样的爱情故事她都百看不厌。
• Joseph Smith was a voracious book collector.约瑟夫·史密斯是个如饥似渴的藏书家。

4 essentially   

adv.本质上，实质上，基本上

参考例句：

• Really great men are essentially modest.真正的伟人大都很谦虚。
• She is an essentially selfish person.她本质上是个自私自利的人。

5 Founder   

n.创始者，缔造者

参考例句：

• He was extolled as the founder of their Florentine school.他被称颂为佛罗伦萨画派的鼻祖。
• According to the old tradition,Romulus was the founder of Rome.按照古老的传说，罗穆卢斯是古罗马的建国者。

6 radar   

n.雷达，无线电探测器

参考例句：

• They are following the flight of an aircraft by radar.他们正在用雷达追踪一架飞机的飞行。
• Enemy ships were detected on the radar.敌舰的影像已显现在雷达上。

7 tune   

n.调子；和谐，协调；v.调音，调节，调整

参考例句：

• He'd written a tune,and played it to us on the piano.他写了一段曲子，并在钢琴上弹给我们听。
• The boy beat out a tune on a tin can.那男孩在易拉罐上敲出一首曲子。

8 commissioner   

n.（政府厅、局、处等部门）专员，长官，委员

参考例句：

• The commissioner has issued a warrant for her arrest.专员发出了对她的逮捕令。
• He was tapped for police commissioner.他被任命为警务处长。