乔布斯传 第548期:铃鼓先生(4)

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Rob Glaser, the founder¹ of RealNetworks, tried to circumvent² Apple's restrictions³ in July 2004 with a service called Harmony.

2004年7月，RealNetworks的创始人罗伯·格拉瑟试图绕开苹果的限制，推出了一项名为Harmony的服务。

He had attempted to convince Jobs to license⁴ Apple's FairPlay format⁵ to Harmony,

他曾经努力说服乔布斯把苹果的FairPlay格式授权给Harmony，

but when that didn't happen, Glaser just reverse-engineered it and used it with the songs that Harmony sold.

但是未能如愿，于是格拉瑟就把FairPlay格式做了逆向工程，并使用在Harmony出售的歌曲上。

Glaser's strategy was that the songs sold by Harmony would play on any device, including an iPod or a Zune or a Rio,

格拉瑟的策略是让Harmony出售的歌曲能够在任何设备上播放，包括iPod、Zmie和Rio，

and he launched a marketing⁶ campaign with the slogan "Freedom of Choice."

之后他还发布了以“选择自由”为口号的营销活动。

Jobs was furious and issued a release saying that

乔布斯怒不可遏，发布新闻稿称，

Apple was "stunned⁷ that RealNetworks has adopted the tactics and ethics⁸ of a hacker⁹ to break into the iPod."

苹果“非常吃惊里尔网络采用黑客式的不道德手段侵入iPod”。

RealNetworks responded by launching an Internet petition that demanded "Hey Apple! Don't break my iPod."

作为回应，里尔网络发起了一次网络请愿，广为呼吁：“嗨，苹果！不要毁了我的iPod。”

Jobs kept quiet for a few months,

随后的几个月内，乔布斯一直保持沉默，

but in October he released a new version of the iPod software that caused songs bought through Harmony to become inoperable.

但是在10月，他发布了一款新版的iPod软件，不再支持从Harmony购买的任何歌曲。

"Steve is a one- of-a-kind guy," Glaser said. "You know that about him when you do business with him."

格拉瑟说：“史蒂夫是个独一无二的家伙。你和他做生意的时候就能感受到这一点了。”

1 Founder   

n.创始者，缔造者

参考例句：

• He was extolled as the founder of their Florentine school.他被称颂为佛罗伦萨画派的鼻祖。
• According to the old tradition,Romulus was the founder of Rome.按照古老的传说，罗穆卢斯是古罗马的建国者。

2 circumvent   

vt.环绕，包围；对…用计取胜，智胜

参考例句：

• Military planners tried to circumvent the treaty.军事策略家们企图绕开这一条约。
• Any action I took to circumvent his scheme was justified.我为斗赢他的如意算盘而采取的任何行动都是正当的。

3 restrictions   

约束( restriction的名词复数 )； 管制； 制约因素； 带限制性的条件（或规则）

参考例句：

• I found the restrictions irksome. 我对那些限制感到很烦。
• a snaggle of restrictions 杂乱无章的种种限制

4 license   

n.执照，许可证，特许；v.许可，特许

参考例句：

• The foreign guest has a license on the person.这个外国客人随身携带执照。
• The driver was arrested for having false license plates on his car.司机由于使用假车牌而被捕。

5 format   

n.设计，版式；[计算机]格式，DOS命令:格式化(磁盘)，用于空盘或使用过的磁盘建立新空盘来存储数据；v.使格式化，设计，安排

参考例句：

• Please format this floppy disc.请将这张软盘格式化。
• The format of the figure is very tasteful.该图表的格式很雅致。

6 marketing   

n.行销，在市场的买卖，买东西

参考例句：

• They are developing marketing network.他们正在发展销售网络。
• He often goes marketing.他经常去市场做生意。

7 stunned   

adj. 震惊的，惊讶的 动词stun的过去式和过去分词

参考例句：

• The fall stunned me for a moment. 那一下摔得我昏迷了片刻。
• The leaders of the Kopper Company were then stunned speechless. 科伯公司的领导们当时被惊得目瞪口呆。

8 ethics   

n.伦理学；伦理观，道德标准

参考例句：

• The ethics of his profession don't permit him to do that.他的职业道德不允许他那样做。
• Personal ethics and professional ethics sometimes conflict.个人道德和职业道德有时会相互抵触。

9 hacker   

n.能盗用或偷改电脑中信息的人，电脑黑客

参考例句：

• The computer hacker wrote that he was from Russia.这个计算机黑客自称他来自俄罗斯。
• This site was attacked by a hacker last week.上周这个网站被黑客攻击了。