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商业周刊:麦当劳CEO史蒂夫·伊斯特布鲁克使麦当劳陷入冰寒时节(1)
CEO Steve Easterbrook is leaving McDonald into the age of cold 麦当劳首席执行官史蒂夫伊斯特布鲁克使麦当劳陷入冰寒时节 By Thomas Buckley and Leslie Patton 撰文：托马斯巴克利和莱斯利巴顿 Three years ago, Steve
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商业周刊:麦当劳CEO史蒂夫·伊斯特布鲁克使麦当劳陷入冰寒时节(2)
He looked at me and said, 'We're not going to go through the traditional market pilot and study delivery for six months. 他看着我说，我们六个月内不会进行传统的市场试点和研究配送。 We're just going to do it.? says Lucy Bra
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商业周刊:麦当劳CEO史蒂夫·伊斯特布鲁克使麦当劳陷入冰寒时节(3)
I'm a Quarter Pounder guy, he says with a calculated slowness not unlike Daniel Day-Lewis's I'm an oil man in There Will Be Blood. 我是个汉堡狂，他说得很慢，一副深思熟虑的样子，这和《血色将至》中丹尼尔戴刘易斯说我
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商业周刊:麦当劳CEO史蒂夫·伊斯特布鲁克使麦当劳陷入冰寒时节(4)
In 1940 brothers Dick and Mac McDonald redesigned and rebuilt their modest hot dog drive-in, 1940年，迪克麦当劳和麦克麦当劳兄弟在加利福尼亚圣贝纳迪诺山脉的背阴处， in the shadows of California's San Bernardino mountai
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商业周刊:麦当劳CEO史蒂夫·伊斯特布鲁克使麦当劳陷入冰寒时节(5)
McDonald's had by far the most efficient kitchen he'd ever seen, and he immediately lobbied the brothers to let him franchise the business. 麦当劳餐厅拥有迄今为止他所见过的最高效的厨房，他立即游说俩兄弟让他特许经营这
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商业周刊:麦当劳CEO史蒂夫·伊斯特布鲁克使麦当劳陷入冰寒时节(6)
In the burger wars, it's been besieged by cooler competitors with cult followings, including Shake Shack, Five Guys, and In-N-Out. 在汉堡大战中，麦当劳被一些更酷的竞争对手围困，其中有狂热的追随者，包括奶昔小屋餐厅
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商业周刊:麦当劳CEO史蒂夫·伊斯特布鲁克使麦当劳陷入冰寒时节(7)
He later worked as a restaurant manager for McDonald's before being named to head its U.K. division, which he turned around in the 2000s after years of waning sales. 后来，他被任命为麦当劳餐厅经理，随后成为英国分部负责人。经
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商业周刊:麦当劳CEO史蒂夫·伊斯特布鲁克使麦当劳陷入冰寒时节(8)
The company has also introduced a curbside pickup system. 麦当劳还推出了街头提货系统。 An order placed through the McDonald's app automatically appears on the store's order list when the diner's phone is within 300 feet of the property.
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商业周刊:麦当劳CEO史蒂夫·伊斯特布鲁克使麦当劳陷入冰寒时节(9)
Carlos Mateos Jr., whose family owns 21 stores near Washington, D.C., 小卡洛斯马泰奥斯的家人在华盛顿特区附近拥有21家店面， says Easterbrook's modernization has succeeded in attracting new customers to his restaurants, but rev
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商业周刊:麦当劳CEO史蒂夫·伊斯特布鲁克使麦当劳陷入冰寒时节(10)
The resistance from a faction of franchisees to Easterbrook's mandated remodels 从特许经营的一个派系到伊斯特布鲁克的强制改造， in some cases drastic enough to require a restaurant to be razed and rebuiltreached a breaking point
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商业周刊:麦当劳CEO史蒂夫·伊斯特布鲁克使麦当劳陷入冰寒时节(11)
In November, McDonald's said it was slowing the pace of remodels in the U.S. 去年11月，麦当劳表示，它正在放缓在美国进行改造的步伐。 The conversations are often fraught. 双方的对话经常令人感到担忧。 When Easterb
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商业周刊:怀抱绿色梦想,经营私有温室(1)
The Green Dream 绿色梦想 Running your own greenhouse may seem idyllic. The reality is not for the faint of heart. By James Tarmy 经营自己的温室似乎充满诗情画意，但真实的情况会吓退胆小者。詹姆斯塔米报道。 With
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商业周刊:怀抱绿色梦想,经营私有温室(2)
In constructing homes for plants that cost more than homes for people, 在建造比人们居住的房子更昂贵的植物家园时， the Erskines joined the swelling ranks of wealthy individuals willing to spend hundreds of thousands of dollarsocca
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商业周刊:怀抱绿色梦想,经营私有温室(3)
Can there be anything more agreeable in the Winter, wrote the botanist Richard Bradley in his 1718 book The Gentleman and Gardeners Kalendar, 植物学家理查德布拉德利在1718年的作品《绅士与园丁的日历》一书中写道： than to
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商业周刊:怀抱绿色梦想,经营私有温室(4)
The starting point for anyone planning to build a serious greenhouse is deciding what to grow. 任何计划建造温室的人，其出发点都是确定要种植什么。 Many people initially have a romantic idea of what owning a greenhouse entails 许
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